Moms are bringing daughters to spas for hair removal before puberty

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By Vidya Rao
TODAY staff
updated 6:07 p.m. ET Aug. 13, 2008
Philadelphia aesthetician Melanie Engle, whose specialty is eyebrow shaping, is no stranger to odd requests. But nothing prepared her for being asked by one client to book a bikini wax appointment for her 8-year-old daughter.

“The first thing I had to do was try and stay calm, and not yell ‘What are you thinking?’ ” said Engle. “This wasn’t about the girl developing hair early — it was the mother’s obsession with wanting her daughter to be a supermodel.”

Waxing body hair — from the simple shaping of an eyebrow arch to the painful transformation of the bikini line — has long been a rite of passage for adult women. But now, more mothers around the U.S. are taking their tweens — kids 10 to 12 years old and some even younger — to salons to get body hair removed.

“For waxing, 12 years old is the ‘new normal,’ ” Engle said.

The International Spa Association reports that 16 percent of teens who have visited a spa have had a hair removal procedure done, but the organization has no numbers for younger children because they aren’t allowed to survey them. Several salon owners around the country told TODAYshow.com that the number of kids 12 and under coming in for waxing services has increased dramatically over the past three years.

“There is a huge demand for waxing,” said Diane Fisher, owner of Eclips Salon and Eclips Kids Day Spa in McLean and Ashburn, Va., both Washington, D.C., suburbs. “Some kids do have a lot of hair. A 10-year-old with a dark mustache is going to feel self-conscious, and is going to ask for waxing.”

Nearly 20 percent of the clients that Nance Mitchell sees for bikini waxes in her Beverly Hills, Calif., salon are tweens, she says.

“The increase began a couple of years ago,” said Mitchell, who has been doing bikini waxes for more than 30 years. “Some kids come in with their mothers when the mothers are getting waxed, so they want to do it too. One 10-year-old had thick hair coming down her leg, and she had a bikini and leg wax because she couldn’t go to camp like that without getting teased.”

Medical professionals say that there isn’t any known increase in medical complications when young girls get waxed, and that because they are younger when they develop, girls nowadays may be growing hair at an earlier age.

“It’s not uncommon for girls to get their period at 9 or 10 years old, and with that development comes increased hair growth,” said Dr. Doris Pastor, a clinical associate professor of pediatrics at Mount Sinai Hospital in New York City. “The waxing itself is not an issue; the bigger issue is whether they are encouraged to engage in risky behaviors.”

Some salons even advertise their services for young girls. One New York City salon, Wanda’s European Skin Care Center, boasts on its Web site that children 8 years and older can get discounted waxing for “virgin” hair. “Virgin hair can be waxed so successfully that growth can be permanently stopped in just 2 to 6 sessions. Save your child a lifetime of waxing … and put the money in the bank for her college education instead!” the salon proclaims.

The owner could not be reached for comment, but did tell the New York Post that she has seen more than 200 kid clients this year and that kids should begin waxing at 6 years old.

Engle says that the mothers who bring their daughters in for waxing come in two varieties: those who are concerned because their children are being teased about their body hair, and those she calls “perfectionists.”

“Sometimes mothers are clearly overcritical,” Engle said. “While I’m doing the child’s eyebrows, a mother will stand behind me and say, ‘Look at those blackheads, you need to have a facial, you need to go on Accutane.’ ”

Fisher, whose Eclips Kids Day Spa doesn’t defuzz bikini lines on younger children, does see four to five girls, mostly 10- to 14-year-olds, each week for other waxing procedures. The most common service is eyebrow shaping, though some mothers will request removal of body hair for their children. She says that she does see overbearing mothers who pressure their daughters to look “perfect.”

“I had a mother who brought her daughter in, pulled up her shirt and asked us to wax the girl’s back. The hair didn’t seem to be bothering the little girl, but the mom was embarrassed and wanted it done,” Fisher recounted. “I told the mom to wait until the child wanted it, but she refused.” The girl, Fisher added, was 6 years old.

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