Travis Scott is an American rapper, singer, songwriter, and record producer who has an estimated net worth of $80 million. He became one of the biggest stars in hip-hop music.
Scott has crafted a sound that stands out from the crowd with his unique vocal style, experimental production, and psychedelic aesthetics. Beyond music, he has made significant business moves through brand endorsements, merchandising, and partnerships, contributing to his soaring net worth.
Travis Scott Net Worth
Travis Scott has accumulated an immense net worth of around $80 million from his multifaceted music career and business ventures.
The bulk of Scott’s wealth comes from record sales, streaming royalties, and touring revenue. His albums Rodeo, Birds in the Trap Sing McKnight, and Astroworld all went platinum. Scott’s music brings in over 30 million monthly listeners on Spotify alone. His concerts are famous for being massive money-makers, with his Astroworld – Wish You Were Here tour in 2019 grossing over $34 million.
Additional income streams for Travis Scott are his numerous brand endorsement deals. He has collaborated on shoe designs and apparel with Nike and their Jordan brand, which sells out instantly online. Scott also landed a lucrative deal with PlayStation to promote the PS5 console. In 2020, his Cacti Agave Spiked Seltzer brand launched in partnership with Anheuser-Busch.
Early Life and Education
Travis Scott was born Jacques Bermon Webster II on April 30, 1991, in Houston, Texas. He grew up in the suburbs of Missouri City, and his grandmother raised him at an early age. But he also lived with his father, who owned his own business.
Scott enjoyed sports and played football for his high school as a child. However, he discovered music early and was heavily influenced by his parent’s record collection, including artists like Michael Jackson and Kid Cudi.
Scott attended the University of Texas at San Antonio in 2009 but dropped out after two years to pursue his music career fully. He began experimenting with production software and connecting with other emerging rappers in Houston, like Chris Holloway. That marked the start of his transition into becoming a professional musician.
Music Career Beginnings
After leaving college, Travis Scott moved to New York City to jumpstart his career. He linked up with longtime friend Chris Holloway, and together, they formed a music production and artist partnership known as The Graduates. Scott began recording and releasing his material on social media and generating buzz on the underground scene.
In 2012, Scott signed a deal with Epic Records, which helped him put together his first official project, Owl Pharaoh. Though it was scheduled for release in May that year, it got delayed and built further anticipation.
Travis finally put it out as a free download in 2013. The mixtape included early versions of songs like “Upper Echelon,” which would go on to be hits. It showcased his signature dark, moody production style with Auto-Tuned melodies and heavily reverbed vocals.
Rise to Fame and La Flame Persona
Travis Scott’s commercial breakthrough came in 2014 with the release of a mixtape called Days Before Rodeo. It featured his bonafide hit single “Antidote,” which peaked at #16 on the Billboard Hot 100.
Scott’s heavily distorted rapping and reference to “La Flame” showed the beginnings of his alter ego. The mixtape got over one million downloads, making Scott one of hip hop’s rising new talents.
In 2015, Rodeo was released as Scott’s official major label debut album. It was an ambitious collage of hip-hop, rock, and psychedelic sounds. The album featured artists like Kanye West, The Weeknd, and Justin Bieber.
Rodeo topped the rap charts and cemented Travis Scott as a uniquely creative force in music. He further embodied his “La Flame” persona during vivid live shows where he would dive into crowds and ride across venues on a hovering stage prop.
Success and Endorsements
After Rodeo, Travis Scott continued releasing new music about every two years, with each album debuting at #1. He collaborated with various artists, from Kid Cudi to Ed Sheeran.
Beyond music, Scott’s brand expanded through partnerships with Nike’s Air Jordan and PlayStation. He also launched his spiked seltzer, Cacti Agave Spiked Seltzer.
Scott’s brand collaborations, touring, merchandise sales, and streaming royalties resulted in his net worth rising to an estimated $100 million. He became known for his concerts’ wild carnival atmospheres, merch drops, and ability to boost sales for any brand he worked with.
Sources of Income
Scott has sold over 45 million records globally across his catalog of albums, mixtapes, and singles. His last three solo albums, Rodeo, Birds in the Trap Sing McKnight, and Astroworld, all went platinum. Scott also profits off the substantial streaming numbers on his music and sales of his tracks for use in other media.
Scott’s live shows are a huge profit center. His Astroworld – Wish You Were Here tour 2019 grossed over $34 million from just 29 shows, largely thanks to Scott’s fame for his raging concerts where he performs daredevil stunts. High-priced VIP packages and merchandising also boost revenue from his tours.
Scott has invested his wealth in millions of dollars worth of luxury real estate, primarily concentrated in Los Angeles. He owns a $23.5 million mansion in Brentwood that was formerly owned by Miley Cyrus. Scott also bought a $14 million 10-acre compound in Encino in 2020.
Astroworld Festival Tragedy
Travis Scott organized a massive two-day music festival in Houston called Astroworld. During his headlining set on the first night, the crowd surged forward, causing a deadly crowd crush that claimed ten lives and injured hundreds more. It became one of the biggest tragedies in music festival history.
Scott faced significant backlash and lawsuits over the failed safety protocols. He paused his career for several months while working to aid victims’ families and create safety initiatives for future shows. However, he eventually announced his return and released new music.
Travis Scott prefers to keep his personal life private. He had an on-again, off-again relationship with reality TV star Kylie Jenner since 2017. They had a daughter together named Stormi before splitting up in 2019.
Despite his fame, Scott resides primarily in Houston, where he owns multiple properties. He has been involved in community initiatives like school supply drives and toy giveaways for the city’s underprivileged youth.
Travis Scott has given back to his local Houston community through several philanthropic efforts.
In 2020, Scott launched the Cactus Jack Foundation, named after his record label. The nonprofit organization aims to empower and enrich young lives through education and creative arts.
Scott also partnered with the New Schools Parsons School of Design in New York City to create a program for high school students to learn fashion design. The program aims to open career paths for young creatives from underserved communities.
FAQs on Travis Scott Net Worth
How did Travis Scott get discovered?
Scott was first discovered on MySpace in the late 2000s by T.I.’s A&R. His early mixtapes and production work with friend Chris Holloway generated buzz in the Houston rap scene. Signing to Epic Records in 2012 accelerated his breakthrough.
What was Travis Scott’s first hit single?
“Antidote” from his mixtape Days Before Rodeo is considered Travis Scott’s breakout hit. Released in 2015, it peaked at #16 on the Billboard Hot 100 and got him his first platinum-selling solo single.
How much money does Travis Scott make from touring?
Scott’s acclaimed live shows are a major profit driver, grossing over $30 million per tour on average. His 2019 Astroworld tour grossed over $34 million from 29 shows, thanks to high ticket prices and merch sales.
What business ventures is Travis Scott involved in?
Scott has partnered with major brands like Nike’s Jordan, PlayStation, and McDonald’s for endorsement deals and collaborations. He also launched his spiked seltzer line, Cacti, and founded his Cactus Jack record label and charity foundation.
Travis Scott has become one of his generation’s most influential artists and entertainers. His rise has been meteoric from humble beginnings, making music in Houston to spearheading cultural trends and festivals.
Scott’s “La Flame” persona and experimental fusion of hip-hop, rock, and psychedelic sounds created a new lane in rap music. His brand collaborations with Nike and McDonald’s demonstrated his elite marketing ability.